Hisense To Purchase Sharp America In $23.7M Deal

Hisense To Purchase Sharp America In $23.7M Deal

Chinese TV producer Hisense has immediately announced it would acquire Sharp America's TV business for the North and South American markets in a deal value $23.7 million.

Hisense Group immediately launched a statement confirming it will purchase "all equity and assets of Sharp's TV factory in Mexico for $23.7 million with rights to use the 'Sharp' brand name and all its channel resources in each North and South American regions."

In a TV market dominated by the likes of LG, Samsung, Sony and Panasonic, this deal will see Hisense become a severe contender within the Americas, and likewise marks a broader shift by Chinese brands to grab an even bigger slice of صيانة تلفزيونات هايسنس وصيانة شاشات هايسنس وصيانة ثلاجات هايسنس وصيانة غسالات هايسنس وموديلاتها المختلفة بمجرد الاتصال يصلك مهندس متخصص فى صيانة هايسنس الى مكان الجهاز واصلاحة واعطائك ضمان معتمد من الشركة صيانة هايسنس the patron market in the region. Having manufactured flat panels for more than a decade, Hisense is nicely-positioned to capitalise on potential development in an business with its eyes set on 4K and OLED TV technologies, and to capture customers in search of a longtime model with a cheaper price tag.

Sharp Company, the 103-yr-old Japanese electronics firm, was an early investor in LCD expertise however has struggled in recent times to keep up with Korean and Chinese competitors. Sharp has championed improvements like a fourth sub-pixel (yellow) to enhance picture high quality in LCD and this year has added Android TV to its line up.

Whereas the Sharp name may endure on retail shelves as Hisense beneficial properties the suitable to proceed utilizing the model, Sharp's American operation will otherwise move from Japanese arms and come under full possession of the Qingdao-based Chinese company.

Founded as a small radio factory China in 1969, Hisense is an established producer of main home equipment and whitegoods, TVs, tablets and laptops, and claimed "abroad sale income" of $2.6 billion in 2014. A robust brand in China, the corporate now sells in one hundred thirty international locations worldwide.

But whereas Hisense continues to be a strong brand within the Chinese market, just like fellow Chinese gamers TCL, Haier and Changhong, it has been pushing to realize the market dominance and brand awareness enjoyed by Korean heavyweights Samsung and LG, and Japanese powerhouse Sony.

The corporate has been pushing to tell apart itself from rivals, partnering with Roku in 2014 to supply a line of flat panels for the US market with Roku streaming built-in. It also took to the stage at CES in Las Vegas this 12 months to show off a number of eye-catching innovations together with the Vidaa Max quick-throw laser projector and the Chill, an in-house beverage vending machine.