The Advantages And Challenges Of Live-streaming Video
On this week’s Creator’s Tip we focus on the advantages, as well as the challenges, of live-streaming video. The obstacles to entry for live-streaming have never been lower, and it’s simpler than ever to broadcast a live event out to an engaged audience. However though tools is less expensive, and events could be live-streamed for a very reasonable price, there are still many factors that must be considered earlier than embarking on such a project.
Live streaming includes the onsite video manufacturing, live encoding, transmission or distribution to the viewers, and the net development or participant consideration so the user can view the stream. For each live streaming format and protocol you chose to encode – the viewers must have a appropriate and capable system or participant to view that stream.
At ReelSummit 2014, we have been joined by live-streaming skilled Bern Rexer of mxpi.com. Bern is a guide who helps many manufacturers and companies host live occasions, and he talked us via the professionals and cons of broadcasting live.
Live-streamed content is a really valuable commodity, and it’s positively worth investing in for a number of different reasons.
It may be very participating
You might be reaching out to a real-time viewers who have opted-in to look at
You'll be able to control your message
It could lead to a longer view-time than some on-demand video content
Platforms like Hangouts on Air can lead to an engaged viewers sharing that content
You can mine real-time stats to see how that content material is performing for you because it airs
For the simplest most price effect option to broadcast live, Bern suggests: YouTube’s Hangouts on Air, in addition to Livestream and Ustream’s mobile apps. But there are many other solutions and strategies available for larger budgets and advanced productions.
Challenges of Live-streaming Video Content
On the flip-side, there are some very real challenges to live-streaming video, primarily because there just isn’t one solution, or a finest solution. As simple and cheap as webcasting has grow to be, there's nonetheless a great amount of technical setup – a lot more technical setup than just video recording.
Every model or company must determine their viewers’s receptivity and entry to any such content, and since everybody has a distinct viewers, that decision needs to be very carefully thought through. Also, manufacturers and entrepreneurs want to seek out the best vendor that may meet their demands – as soon as these demands have been determined, and there are numerous factors to consider such as ‘who's your audience?’ and ‘how will they view the live stream?’ What units and kora online players are they able to view the live stream? How a lot bandwidth are they capable of receiving?
Once you understand who most of your audience is – in addition to the type of content you intend to broadcast (sports, corporate, non secular etc), and if it will likely be a public or private broadcast – you can determine the most effective technique of encoding and distributing the stream so the viewers can obtain it.
You HAVE to understand your viewers and determine whether they would profit from the live-streamed content material you need to present
There's a value factor that needs to be taken into account
There are technological factors that should be taken into consideration, i.e. what platform to use, does that platform want encoding, can your viewers entry the content material by way of a mobile machine etc.
Live streaming includes the onsite video manufacturing, live encoding, transmission or distribution to the viewers, and the net development or participant consideration so the user can view the stream. For each live streaming format and protocol you chose to encode – the viewers must have a appropriate and capable system or participant to view that stream.
At ReelSummit 2014, we have been joined by live-streaming skilled Bern Rexer of mxpi.com. Bern is a guide who helps many manufacturers and companies host live occasions, and he talked us via the professionals and cons of broadcasting live.
Live-streamed content is a really valuable commodity, and it’s positively worth investing in for a number of different reasons.
It may be very participating
You might be reaching out to a real-time viewers who have opted-in to look at
You'll be able to control your message
It could lead to a longer view-time than some on-demand video content
Platforms like Hangouts on Air can lead to an engaged viewers sharing that content
You can mine real-time stats to see how that content material is performing for you because it airs
For the simplest most price effect option to broadcast live, Bern suggests: YouTube’s Hangouts on Air, in addition to Livestream and Ustream’s mobile apps. But there are many other solutions and strategies available for larger budgets and advanced productions.
Challenges of Live-streaming Video Content
On the flip-side, there are some very real challenges to live-streaming video, primarily because there just isn’t one solution, or a finest solution. As simple and cheap as webcasting has grow to be, there's nonetheless a great amount of technical setup – a lot more technical setup than just video recording.
Every model or company must determine their viewers’s receptivity and entry to any such content, and since everybody has a distinct viewers, that decision needs to be very carefully thought through. Also, manufacturers and entrepreneurs want to seek out the best vendor that may meet their demands – as soon as these demands have been determined, and there are numerous factors to consider such as ‘who's your audience?’ and ‘how will they view the live stream?’ What units and kora online players are they able to view the live stream? How a lot bandwidth are they capable of receiving?
Once you understand who most of your audience is – in addition to the type of content you intend to broadcast (sports, corporate, non secular etc), and if it will likely be a public or private broadcast – you can determine the most effective technique of encoding and distributing the stream so the viewers can obtain it.
You HAVE to understand your viewers and determine whether they would profit from the live-streamed content material you need to present
There's a value factor that needs to be taken into account
There are technological factors that should be taken into consideration, i.e. what platform to use, does that platform want encoding, can your viewers entry the content material by way of a mobile machine etc.